Case Study - A Classic Cut Lawn & Landscape

screenshot of New AGameSM website for O&A in fall 2014

A Classic Cut Lawn & Landscape is a full-service lawn care and landscaping company serving Fishers, IN and surrounding areas.

analytics image of ACCLC organic growth
image of analytics graphic for A Classic Cut Lawn & Landscape
ACCLC-Analytics-Social-Referrals-2012-2015
image showing Diverse traffic sources 2015 vs. 2012 for A Classic Cut Lawn & Landscape

Challenge

Company was founded in March 2012 and it’s brand and online presence had to be built from the ground up.

 

Solution

A simple, user-friendly and optimized website, as well as a Business Page on Facebook, Twitter, LinkedIn and Instagram were all launched right out of the gate in March 2012.

 

Results

We achieved rankings on Google and were on page one of Google for a handful of keywords within the first two weeks. The Facebook page actually ranked before the website did – but that just shows the power of social media and why it’s so valuable.

In the first year, A Classic Cut only advertised with yard signs and craigslist ads, in addition to their website. In year two, they doubled their business with internet marketing only (no paid ads – just seo and social media). In year three, they grew another 50% and then another 50% in year four. The only additional marketing that was done in year 4 was adding lettering to their trucks. Almost all their business comes from the leads generated from their website.